I build the system behind your biggest global bet.

By bridging hard data and soft culture.

Every AI or brand bet is 10% what you build, 90% whether people change how they work. I own the 90%.

25+
projects
8
industries
40+
talks
5
countries
50K+
followers
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1 · Your team has AI licences. Nobody's using it well.
Anyone can report login numbers, but did the results improve? I close that gap and stay until using AI well is the norm, not a launch-week spike.

Proof: 2000 seats across 30+ countries, from purchase to daily use.
2 · Most AI agents die within a month of launch.
Coding is the 10%. The 90% is designing agents around someone's real day, then building them to hold after handoff.

Proof: AI workforces for CXOs running 2+ quarters later.
3 · Your brand means something different in every market it's in.
Positioning, GTM, and campaigns that move market share.

Proof: double-digit share growth and 30M impressions in three months for a GLP-1 brand.

I own the 90% until the system runs without me.

Worked with
BITS Pilani INSEAD KPMG EY Tata Novo Nordisk Clinton Health Access Initiative The Whole Truth upGrad Plum LevelUp Labs Viacom

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New market strategy, brand confusion, AI adoption resistance: tell me what you're working on.