Akshat Kharbanda · aka The Business Backpacker
I build the system behind your biggest global bet.
By bridging hard data and soft culture.
Every AI or brand bet is 10% what you build, 90% whether people change how they work. I own the 90%.
25+
projects
8
industries
40+
talks
5
countries
50K+
followers
Three surfaces
1 · Your team has AI licences. Nobody's using it well.
Anyone can report login numbers, but did the results improve? I close that gap and stay until using AI well is the norm, not a
launch-week spike.
Proof: 2000 seats across 30+ countries, from purchase to daily use.
Proof: 2000 seats across 30+ countries, from purchase to daily use.
2 · Most AI agents die within a month of launch.
Coding is the 10%. The 90% is designing agents around someone's real day, then building
them to hold after handoff.
Proof: AI workforces for CXOs running 2+ quarters later.
Proof: AI workforces for CXOs running 2+ quarters later.
3 · Your brand means something different in every market it's in.
Positioning, GTM, and campaigns that
move market share.
Proof: double-digit share growth and 30M impressions in three months for a GLP-1 brand.
Proof: double-digit share growth and 30M impressions in three months for a GLP-1 brand.
I own the 90% until the system runs without me.
Worked with
Selected work
Building
See all projects →
How do you define a brand for millions of people across 15 countries?
→
Building
How do you roll out Generative AI across 30+ countries?
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Building
How do you build a CEO an AI workforce that actually holds?
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Recent speaking
DD News
AI in health and what it means for India
National television
Dixon Technologies
First AI corporate training in India
Corporate training
Small Talks
Future of work, global macro, and strategy
Podcast
Recent writing
Humanise by Plum
Around the world in 80 workdays
The Nuanced Perspective
Build your AI Chief of Staff in 45 minutes
The Whole Truth
If obesity is universal, why does every country treat it differently?
Let's work together
New market strategy, brand confusion, AI adoption resistance: tell me what you're working on.