90/10 Method
I'm an independent strategist who builds the function that doesn't exist yet. Give me a gap and I'll build what should be sitting in it.
Every engagement runs the same three moves.
90% making it real.
01 · Map the gap
Start with the decision. I work with leaders, customers, and the people closest to the work to separate the real opportunity from the stated brief.
02 · Prove it small
Build the lightest version that can create evidence: a pilot, market map, operating cadence, decision system, GTM playbook, or first team. The point is to replace opinion with a useful result and learn before the organisation makes the expensive move.
03 · Scale what works
Turn proof into a capability. I stay close enough to make the system work, then step back when it can run without me.
Got a bet with no owner?
You've got the ambition. I'll build what needs to sit behind it.