Work

Business bets built from zero: new markets, functions, systems, products, and routes to market. Filtered by the kind of ambiguity I was brought in to solve.

Entering new markets

Category creation, first-mover GTM, and strategy for spaces with no precedent.

★ AI startup · Singapore
How do you enter the world's most complex healthcare market?
Vast market → 5 target states, 7 channels, first 100 customers
→ Novo Nordisk · India
How do you sell to customers who think they don't need you?
Limited penetration → 115% YoY growth
→ Hobby learning startup · India
How do you define an edtech market that doesn't exist yet?
Emerging segment to 5K downloads
→ Novo Nordisk · India
How do you become a first-mover in pharma e-commerce distribution?
5M impressions in 3 months
→ Novo Nordisk · UK
How do you launch a campaign when social media got you suspended?
3-year paralysis to affiliate's highest CSAT score
→

Finding signal in noise

Cross-cultural research, consumer insight, and competitive intelligence.

★ Novo Nordisk · Denmark
How do you find patterns across 7000 people in 7 countries?
Fragmented research → one global consumer framework
→ KPMG · India
How do you turn policy ambition into business strategy?
India's first green hydrogen publication
→ Tata Steel · India
How do you fix a customer feedback system that nobody trusts?
7% submission boost, strategic redesign
→ Clinton Health Access Initiative · USA
How do you shape a market for AI-assisted ultrasound?
Niche idea → program design, donor narrative, and playbook
→ LevelUp Labs · USA
How do you find the signal in AI hype?
Invite-only community for FAANG & F500 execs
→ Foodtech PE firm · USA
How do you turn a thousand updates into one brief a team actually reads?
Thousand daily updates → one standing brief for a 10-person team
→

Building what didn't exist

Frameworks, pilots, capabilities, and systems built from scratch.

★ Clinton Health Access Initiative · USA
How do you roll out Generative AI across 30+ countries?
A licence everyone has → a tool the majority actually use
→ Novo Nordisk · UK
How do you manage £300k across 10 partners you've never worked with?
30mn impressions in 3 months
→ Novo Nordisk · Denmark
How do you build an AI pilot that actually works?
10% time reduction, new team formation
→ Viacom18 · India
How do you give busy execs time back?
Days of reporting to 75% faster decision-making
→ $2.6B public tech company · USA
How do you build a CEO an AI workforce that actually holds?
Hundred small extractions → one dedicated agent each
→ Novo Nordisk · Denmark
How do you define a brand for millions of people across 15 countries?
Double-digit global preference boost
→

Got a bet with no owner?

You've got the mandate. I'll build the system.