Work

Projects across strategy, brand, AI, and GTM. Filtered by type of problem. Full case studies below. Click into any of them.

Let's work together

You've got the mandate. I'll build the system.

Entering new markets

Category creation, first-mover GTM, and strategy for spaces with no precedent.

★ AI startup · Singapore
How do you enter the world's most complex healthcare market?
Vast market → 5 target states, 7 channels, first 100 customers
→ Novo Nordisk · India
How do you sell to customers who think they don't need you?
Limited penetration → 115% YoY growth
→ Hobby learning startup · India
How do you define an edtech market that doesn't exist yet?
Emerging segment to 5K downloads
→ Novo Nordisk · India
How do you become a first-mover in pharma e-commerce distribution?
5M impressions in 3 months
→ Novo Nordisk · UK
How do you launch a campaign when social media got you suspended?
3-year paralysis to affiliate's highest CSAT score
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Finding signal in noise

Cross-cultural research, consumer insight, and competitive intelligence.

★ Novo Nordisk · Denmark
How do you find patterns across 7000 people in 7 countries?
Fragmented research → one global consumer framework
→ KPMG · India
How do you turn policy ambition into business strategy?
India's first green hydrogen publication
→ Tata Steel · India
How do you fix a customer feedback system that nobody trusts?
7% submission boost, strategic redesign
→ Clinton Health Access Initiative · USA
How do you shape a market for AI-assisted ultrasound?
Niche idea → program design, donor narrative, and playbook
→ LevelUp Labs · USA
How do you find the signal in AI hype?
Invite-only community for FAANG & F500 execs
→ Foodtech PE firm · USA
How do you turn a thousand updates into one brief a team actually reads?
Thousand daily updates → one standing brief for a 10-person team
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Building what didn't exist

Frameworks, pilots, capabilities, and systems built from scratch.

★ Clinton Health Access Initiative · USA
How do you roll out Generative AI across 30+ countries?
A licence everyone has → a tool the majority actually use
→ Novo Nordisk · UK
How do you manage £300k across 10 partners you've never worked with?
30mn impressions in 3 months
→ Novo Nordisk · Denmark
How do you build an AI pilot that actually works?
10% time reduction, new team formation
→ Viacom18 · India
How do you give busy execs time back?
Days of reporting to 75% faster decision-making
→ Novo Nordisk · Denmark
How do you define a brand for millions of people across 15 countries?
Double-digit global preference boost
→ Public tech company · USA
How do you build a CEO an AI workforce that actually holds?
Hundred small extractions → one dedicated agent each
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Let's work together

You've got the mandate. I'll build the system.